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Häagen-Dazs, which relies on honey bees for many of the natural ingredients that go into it’s ice cream, has donated more than $500,000 over the past two years to scientific research that will help save them. Last week, the company collaborated with TwitCause in a “sponsored tweets” campaign in support of the bees. Here’s how a “sponsored tweet” works: every time you send out a qualifying tweet in support of a cause, the sponsor (in this case Häagen-Dazs) makes a donation to that cause (up to a maximum, of course). In this case, the bees collected $7000 (a grand a day).

Check out helpthehoneybees.com (also sponsored by Häagen-Dazs) – a beautiful and informative website.