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If only ideas would jump up in my face. Maybe if I poured myself a drink. Yeah, that’s the ticket.
This Friday’s Focus is Green Advertising. 13 samples. Good enough to make most of us ad folk green with envy. Enjoy:
Pakistan has set a Guinness World Record by planting 541,176 trees in 24 hours. The young mangrove saplings were planted by 300 volunteers on 15 July without using any mechanical equipment in the vast wetlands of the Indus River Delta in Thatta District. The tree-planting reflects Pakistan’s pledge to plant 120 million trees as part of the United Nations Environmental Programme’s Billion Tree Campaign project. Namaste: unep.org.
*opposing expansion of Redwood National Park, 1966
Keep California Beautiful has launched this public service announcement to encourage people not to trash the beach. Okay?
Client: Keep California Beautiful
Agency: BBDO West Prod Company: Tool of North Am
Namaste: Peligro Films
Icebreaker is a sportswear outfit from New Zealand that makes clothing from merino wool. It’s a company with a deep commitment to animal welfare, the welfare of its employees, and the environment. For example, each Icebreaker item now comes with a unique “Baa-code” that lets you see the living conditions of the high country sheep that produced the merino fiber, meet the farmers who raised the sheep, and follow every step in the supply chain. For more information, visit icebreaker.com.
Namaste: mother nature network
“Water security links together food, energy, climate, economic growth and human security challenges, which the world economy will face over the next two decade. The world is now on the verge of water bankruptcy in many places with no way of paying the debt back.”
For more information about the global water crisis, visit circleofblue.org.
An ad from the new Diesel campaign: “Global Warming Ready.”
NOTE: 15 square kilometer of rainforest disappears every minute.
Advertising Agency: Uncle Grey, Denmark
Art Directors: Rasmus Gottliebsen, Jesper Hansen, Rasmus Dunvad
Creative Director: Per Pedersen
Copywriter: Michael Paterson
Published: April 2007
This ad/poster was created by VVL BBDO Belguim for the World Wildlife Fund. The copy reads: “The first signs of global warming are now clearly visible. We urgently need to limit greenhouse gas emissions.”