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Soap in LA, originally uploaded by soaperheroes.

Changing Tides, is a soap opera produced by Alleyne Regis to educate Micronesians about issues like contraception, AIDS, and the South Pacific’s imperiled ecosystems. Between 80 and 90 percent of listeners said they’ve learned something about health; 32 percent have stopped littering; and 19 percent quit eating sea turtle eggs. Regis, who has produced educational soaps all over the world, is now working with the nonprofit Population Media Center on a new soap set to air in nine eastern Caribbean countries. He’ll be tackling tough environmental issues: deforestation in the area is on the rise, and the coral reef is suffering due to overfishing and chemical dumping. “Emotion is important,” he says. “It is the key to changing attitudes.”

Namaste: goliath.ecnext.com

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